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Westwood and Hayes (1974a, September 01). The baptism of the trade off model in Europe . ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-baptism-of-the-trade-off-model-in-europe-
Pemsel, H. (1974a, September 01). Multinational market research as a basis for multinational marketing in the textile field. ANA - ESOMAR. Retrieved April 28, 2024, from
Canguilhem, J. F. (1974a, September 01). In which terms is the problem of media planning set today? (German). ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/in-which-terms-is-the-problem-of-media-planning-set-today-german-
Freitag, D. E. (1974a, September 01). Improving cluster techniques. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/improving-cluster-techniques
Müller-Heumann, G. (1974a, September 01). Marketing research criticized by consumerism (German). ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/marketing-research-criticized-by-consumerism-german-
Canguilhem, J. F. (1974a, September 01). In which terms is the problem of media planning set today? (French). ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/in-which-terms-is-the-problem-of-media-planning-set-today-french-
Le Maire and Douglas (1974a, September 01). Improving the quality and efficiency of life-style research. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/improving-the-quality-and-efficiency-of-life-style-research
Gross, A. C. (1974a, September 01). Analyzing and forecasting world markets . ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/analyzing-and-forecasting-world-markets-
Zwilling, A. (1974a, September 01). The challenge of uniqueness versus unity. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-challenge-of-uniqueness-versus-unity